Wylde Connections partners with Torque Agency Group to support credible sustainability communications

Wylde Connections has formed a strategic partnership with communications specialist Torque Agency Group. The collaboration is designed to help businesses develop, evidence and communicate their sustainability credentials by combining Wylde’s sustainability consultancy expertise with Torque’s deep sector knowledge and communications capability. It will help address one of the most pressing challenges businesses now face: how to demonstrate sustainability without risking greenwashing. 

From our perspective, this partnership is a natural extension of Wylde’s mission. We exist to help organisations move beyond good intentions and marketing language, and towards sustainability strategies that are measurable and credible. As regulatory scrutiny increases and expectations from customers, investors and supply chains continue to rise, that mission has never been more relevant. 

A changing landscape 

Since April 2025, the Competition and Markets Authority has had the power to issue direct fines of up to 10 percent of global turnover for misleading environmental claims. At the same time, ESG scrutiny has intensified across supply chains, investment decisions and procurement processes. Businesses are under pressure to demonstrate progress, but often they lack confidence in what they can safely say.  

In our work with clients, we see two risks emerging. On one side, businesses communicate sustainability claims that are not fully supported by evidence, exposing themselves to regulatory and reputational harm. On the other, organisations doing meaningful work stay silent, fearing scrutiny and enforcement. Greenwashing and greenhushing are two sides of the same problem. 

This partnership exists to address that tension head on. As Denise Taylor, Managing Director at Wylde Connections, explains: “Businesses either get communications without substance that risks CMA intervention, or strategy without visibility that satisfies neither investors nor customers. This partnership delivers both – diagnostic rigour that ensures every claim withstands potential scrutiny, combined with communications expertise that translates technical progress into compelling stakeholder narratives.” 

Credible claims  

At Wylde, our starting point has always been evidence. Sustainability credibility is not built through slogans or isolated initiatives but through understanding impacts, defining boundaries, putting governance in place and tracking progress over time. 

We support organisations to establish robust sustainability foundations, from ESG diagnostics and materiality through to strategy development, action planning and reporting. This work gives businesses clarity on where they are, where the risks sit and what credible progress looks like in practice.  

What we see, however, is that even when this work is done well, often organisations struggle with the next step. How do you communicate progress accurately, proportionately and in line with regulatory expectations? How do you translate technical sustainability data into language that stakeholders understand without oversimplifying or overstating? 

This is where Torque’s role is critical. With more than 25 years of experience in automotive and manufacturing communications, Torque understands how sustainability narratives land with regulators, customers, media and supply chains. By working together from the outset, we ensure that sustainability strategy and communications are aligned, not retrofitted. 

Marco Ferrari, Managing Director at Torque Agency Group, captures the challenge clearly: 

“Many businesses are making genuine sustainability investments but are terrified to communicate them. Others lack the strategic framework to develop credible ESG programmes in the first place. And everyone’s watching the CMA, waiting to see who gets hit first.” 

Strategic alignment 

Too often, sustainability strategy and communications are treated as separate disciplines. Strategy teams focus on frameworks, data and targets, while communications teams are brought in late to shape a message. That disconnect creates risk. This partnership changes that dynamic. 

By combining Wylde’s sustainability expertise with Torque’s communications capability, we help businesses design sustainability programmes with communication in mind from day one. Claims are grounded in evidence and progress is contextualised. The result is sustainability messaging that builds trust, meets regulatory expectations and meets business objectives. 

For Wylde, this partnership is about reach and impact. Our mission is to support more businesses, particularly SMEs and organisations operating within complex supply chains, to develop strong sustainability credentials. Many of these businesses are under increasing pressure to demonstrate ESG performance but lack internal capacity or confidence. Through this partnership, we can build on our existing stakeholder engagement capabilities for a best-in-class offer.  

Together, we help businesses to: 

• Develop sustainability strategies grounded in evidence 

• Align ESG action with regulatory and commercial realities 

• Communicate progress clearly and accurately  

• Avoid the risks of both greenwashing and greenhushing 

Above all, this partnership reinforces a principle that sits at the heart of our work. Sustainability is about integrity and when strategy and communications are aligned, organisations can make accelerated progress up the sustainability staircase. Book a Discovery Call today and talk to our team about how we can support your business.