Marketing for Manufacturers
Consisting of nine key modules, this course will teach you everything you need to know about marketing with regards to the manufacturing industry, and by the end of it you will be able to produce a marketing strategy that is unique to your company.
Create your perfect Marketing Strategy
Marketing for Manufacturers is an online course designed to be your blueprint to developing a bespoke Marketing Strategy and Tactical Campaign plan for your manufacturing business. We have many years’ experience working with manufacturing, engineering and technical businesses; helping them with their marketing to grow their companies. Over this time, we have learned what works and what doesn’t, and in this course we are sharing all this knowledge and experience with you.
By the end of the course, you will have the skills and knowledge to develop a robust marketing strategy, understand all the key elements and be able to implement a creative and cohesive marketing and PR campaign.
Our Learning Programme
At Wylde, we believe that no matter how successful your business is, there is always room to learn and improve to boost your success. Over the past year, we have been developing our e-learning platform that will host our course content, and together with partners we will soon be delivering tailored courses to help company leaders shine a light on their businesses.
Paired with our consultancy services, you can get the most out of your marketing, improve team productivity and supercharge your company culture with Wylde Learning.
1 - Introduction to Marketing Strategy
This module will explain what marketing is and all the basics of what you need to know to create and implement a successful marketing strategy.
2 - How did you get here?
For module two, we will discuss where your business is now by using SWOT and PESTLE analyses and you will complete an audit and review of your business.
3 - What's the point?
This module is all about defining your vision; what are your business goals? We will help you craft your vision and mission statements and set goals, long and short term.
4 - Putting values at the core
The fourth module will show you the reasons why your company values are a key part of your marketing strategy. Why is brand positioning and reputation important?
5 - Identify your target
In this module, we will evaluate your current and future market position and carry out a competitor analysis, showing you how to research your market.
6 - Pains, gains and propositions
The sixth module will show you how to craft your value propositions by defining the features and benefits of your products and services and understanding your customers’ and prospects’ pains and gains.
7 - Talking tactics
This module will cover what campaigns are and why they are important, showing you what media channels to use and crafting your key messages.
8 - Measuring Success
For this module, you will learn how to align ROI with your strategic goals, with a how to guide on KPIs. What are the tools for measuring success?
9 - Bringing it all together
Now that you’ve learnt what it takes to produce a successful marketing strategy and campaign plan, how do you bring all of this knowledge together to create a finished product?
Meet The Tutors
Managing Director - Wylde Connections
Operational Director - Wylde Connections
Senior Partner - AIM Professional Services
Our team of expert tutors will direct you through your learning and are here to answer any questions you might have. Each tutor has developed their own courses using their expertise and will offer consultancy support alongside their courses, all of which will be available soon.
WHY CHOOSE WYLDE?
Here at Wylde, we have helped our clients craft marketing strategies and campaign plans through a tried and tested process. With our years of knowledge and expertise, we can help with whatever support you need from advice and guidance to helping you manage the whole process. Alongside our online course, we are offering consultancy support, bespoke training and webinars with our experts to consolidate your learning.
Contact us today for a FREE preview!
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