Tactical Marketing Campaigns
Successful marketing campaigns are achieved by having the right strategies in place, and understanding your target markets and audiences in depth.
If you have arrived at this page, you will have your marketing strategy in place, and you’re ready to move on to implementing your tactical campaigns.
But before we launch into the various tactical services that Bridge offers, let’s take a few moments to understand what marketing communication is all about, which, of course, is story telling.
What is Story Telling?
Story telling is an innate part of our human psyche. It is in our nature to tell stories from a very early age and across every aspect of our lives. And when you get down to the fundamentals of marketing, advertising and sales, it is all about telling stories.
Press releases, case studies, white papers, digital articles are all different forms of stories, from making announcements in the media to producing an informative and educational document aimed at increasing knowledge and awareness about a particular topic.
The eye-catching and cleverly-conceived advert is a visual form of story telling. When this is done well, a striking advert is not only thought-provoking, it will also convey a strong and powerful message which tells a story.
When your sales team have done their research and they have listened to and understood your prospects’ pain points and needs, they will then seal the deal with a narrative that outlines why the prospects should choose your business.
All of this is about the art of story telling.
At Bridge we support your success by helping you to tell your stories effectively to the right audiences at the right time.
How Should I Tell My Stories?
We help you to plan your tactical campaigns and choose the right channels for this. We will work with you to produce a Campaign Plan and Editorial Calendar that is aligned with your needs and your budget. You can choose from a wide range of tactical content markteing support which includes:
- Public Relations
- Media Relations
- Case Studies and White Papers
- Digital Marketing
- Social Media Marketing
- Video Production
We also work with channel partners to provide website development and Search Engine Optimisation and Digital Advertising.